About

The Human Behind the Designs

I’m Trisha Rodriguez, an Educational Technologist and Learning Experience Designer with 15+ years of experience building learning ecosystems that drive behavior change, adoption, and measurable outcomes.

My Story

my story illustration

When I was a kid, I wanted to work in special effects (SFX). I was fascinated by how visuals, technology, and storytelling came together to create believable worlds. But where I grew up, creative industries like SFX and animation weren’t seen as stable career paths — the work was underpaid, and job prospects were scarce. My parents encouraged me to pursue a degree with stronger earning potential, and computer science became our compromise: practical and future-proof, but still close enough to creative work that I could shape it in my own way.

As I studied computer science, I realised I was less interested in technology itself and more interested in how people learn, understand, and use it. I gravitated toward work that involved explaining complex ideas, designing experiences, and supporting others through learning. That pull eventually led me into an instructional systems track — a space where my technical background and creative instincts finally aligned.

Since then, I’ve worked across universities, global organisations, and consultancies — designing online / offline / blended courses, enterprise learning programs, and faculty development initiatives. Today, my work sits at the intersection of learning strategy, instructional design, and educational technology, with a focus on building learning experiences that are thoughtful, scalable, and grounded in real outcomes. I’m passionate about how design, data, and emerging technologies can be used responsibly to support meaningful learning.

Design Philosophy

User-first, evidence-based, and grounded in performance outcomes.

Strategic Lens

Learning ecosystems that connect organisational goals to learner progress.

Tech + Craft

Modern tools paired with rigorous pedagogy and storytelling.

Work Experience

May 2025 - Present

Learning Designer & E-learning Consultant

Contractor / Freelance

  • Design and development of online and offline learning experiences in partnership with SMEs and stakeholders

Nov 2023 - May 2025

Regional Digital Education Manager

Estée Lauder Companies

  • Led regional digital learning strategy, scaling credentialing and skills-validation frameworks aligned to business outcomes

Jan 2021 - Nov 2023

Instructional Designer

The University of Hong Kong

  • Designed and facilitated online and blended courses + assessments, supporting faculty adoption of innovative teaching practices

Jan 2019 - Dec 2020

Sr. Digital Learning Specialist

PURE Group

  • Delivered enterprise digital learning programs informed by needs analysis and learning data

Aug 2017 - Dec 2018

Instructional Designer

The Red Flag Group

  • Developed interactive, standards-compliant e-learning in collaboration with subject-matter experts

Dec 2016 - May 2017

Instructional Designer

Pragmatic Education Group

  • Led development of professional certificate programs and short courses across the full design lifecycle

Aug 2016 - Dec 2016

Multimedia Developer

Freelance

  • Developed multimedia assets for web, graphic design, video, branding, and print

May 2015 - Aug 2016

Course Software Developer

RealPage, Inc.

  • Designed LMS-ready instructional materials in collaboration with technical and business teams

Mar 2013 - May 2015

Web/UI Developer

Emerson

  • Built web and multimedia experiences supporting internal training and communication for the Marketing Services department

Mar 2011 - Mar 2013

Learning Specialist – Web & Graphics

IBM

  • Created and managed global web content, learning paths, and multimedia assets for ibm.com/training

Educational Background

M.S. in Information Technology in Education

The University of Hong Kong

2023
Passed with High Distinction, Dean's Honour List

B.S. in Computer Science

De La Salle University

2010
Specialised in Instructional Systems Technology

Toolkit & Expertise

Authoring & Media

Storyline 360Articulate RiseCamtasiaAdobe CCCanvaVyondGeniallyH5PKwanticIntellum Evolve

Strategy & Theory

ADDIESAMNeeds AnalysisPRIMMDesign ThinkingMicrolearningGamificationGame-based learningCLTBackward DesignBloom's TaxonomyAgile IDData AnalysisUX/UIUDLWCAG Compliance

Platforms & Tech

MoodleCanvasOpen edXDoceboCornerstonePadletMentimeterGenerative AIConstructScratchGatherxAPI/SCORMData VisualisationJiraMiroNotion

Continuously evolving with the intersection of tech & pedagogy

Resume

Grab a copy of my CV

A printable summary of my experience, education, and key accomplishments.

Download CV